Design
Product colour	Black, White
Built-in display
Logistics data
Harmonized System (HS) code	84433210
Pallet gross height	16.5 cm
Pallet gross weight	255.6 kg
Master (outer) cases per pallet	36 pc(s)
Master (outer) cases per pallet layer	6 pc(s)
Layers per pallet	6 pc(s)
Products per pallet	108 pc(s)
Master (outer) case width	274 mm
Master (outer) case length	555 mm
Other features
Dimensions (WxDxH)	128 x 221 x 153 mm
Number of label formats	22
Quantity outer carton	3 pc(s)
Country of origin	China
Spare part retention	5 year(s)
Network ready
Packaging content
Bundled software	Software, USB Cable, Power Cord, Quick Setup Guide, Documentation, Starter rolls: DK-1201 Die-cut Standard Address Labels (100 labels), plus DK-2205 2.4" Continuous Length Paper Tape (26.2 ft.)
Packaging data
Quantity per pack	1 pc(s)
Package dimensions (WxDxH)	182 x 262 x 233 mm
Package width	260.4 mm
Package depth	184.2 mm
Package height	234.9 mm
Package weight	2.13 kg
Paper handling
Maximum label width	6.2 cm
Maximum label length	1 m
Performance
Built-in barcodes	CODABAR (NW-7), EAN128, EAN13, EAN8, Interleaved 2/5, PDF417, POSTNET, UPC-A, UPC-E
Tape type	DK
Tape cutting	Automatic
Ports & interfaces
Ethernet LAN
Wi-Fi
Bluetooth
USB port
PC connected
Power
AC input voltage	120 V
AC input frequency	60 Hz
AC adapter output current	1.7 A
Printing
Print technology	Direct thermal
Maximum resolution	300 x 300 DPI
Print speed	150 mm/sec
Maximum printing width	6.2 cm
Maximum print height	5.9 cm
Vertical printing
Rotated printing
System requirements
Mac compatibility
Technical details
Pallet type	800 x 1200 mm
Weight & dimensions
Width	262 mm
Depth	239 mm
Height	183 mm
Weight	1.47 kg

The Brother QL-700 is a professional label printer for use in offices, warehouses or retail environments, capable of processing both single labels and continuous labels. The device operates using thermal direct printing technology, which requires no toner or ribbons and prints directly onto thermal-sensitive paper. The maximum resolution is 300 x 300 DPI, ensuring clear and sharp print results. The print speed reaches up to 150 mm per second, equivalent to up to 93 labels per minute, depending on the label format. The maximum print width is 6.2 cm, and the maximum print height is 5.9 cm, allowing even longer labels up to a length of 1 metre to be created without issues. The vertical printing and rotated printing functions expand design possibilities for various applications.

Applications

The QL-700 is suitable for a wide range of applications, including the creation of address labels, shipping labels, file labelling, CD/DVD labels, ID cards or barcode labels. The integrated support for various barcode symbols such as CODABAR (NW-7), EAN13, EAN8, Interleaved 2/5, PDF417, POSTNET, UPC-A and UPC-E enables use in logistics and inventory management systems. The use of DK tape types – both pre-formatted single labels and continuous tapes – offers flexibility in label production. The automatic detection of tape type by the device reduces the likelihood of user errors.

Functions and Equipment in Detail

A central feature is the automatic cutting unit, located directly at the print head, enabling precise and clean cuts. This prevents waste and facilitates multiple printing. The Plug-In and Label function allows immediate use after connecting to a PC via USB, without requiring drivers or additional software installation. The device is compatible with Windows operating systems as well as macOS, simplifying integration into existing work environments. The print function also supports multi-line printing and multiple printing, which is useful for serial or mass printing.

Technology Explained Simply

The thermal direct technology works by activating thermal elements in the print head, which blacken the paper at specific points. This requires no ink cartridges or toner cartridges, only thermal-sensitive paper. The print speed of 150 mm/s is sufficient for professional use, especially for short labels. The maximum label width of 6.2 cm covers most common formats, including wider shipping labels. The integrated tape type detection function automatically recognises whether a single label or continuous tape is loaded and adjusts printing and cutting functions accordingly.

Compatibility and Accessories

The QL-700 connects to a PC via a USB connection and does not require network functions such as WLAN or Ethernet. Compatibility with DK label rolls – including standard single labels and continuous tapes – enables flexible use. As accessories, the software QL Label Printer is available, suitable for applications such as visitor management or access control. The print function also supports direct label creation from Microsoft Word, Excel and Outlook, facilitating integration into office applications.

Installation and Mounting

Installation is done via USB connection to a PC. No additional software or driver installation is required, as the device is immediately operational thanks to the Plug-In and Label function. Operation is performed using the buttons on the device, designed for basic functions such as tape feed, printing and cutting. The device dimensions are 128 mm (width) x 221 mm (height) x 153 mm (depth), making it compact in size. The device weighs 1.12 kg, making it lightweight and portable.

Operational Advantages

The QL-700 offers high productivity thanks to its fast print speed and automatic cutting unit. The Plug-In and Label function reduces setup time to a minimum. Support for various label formats and lengths increases flexibility. The use of DK tapes ensures high compatibility with the device. The integrated automatic label detection ensures the device selects the correct mode for the loaded tape, simplifying operation. Print quality is suitable for professional applications, especially for barcode creation and clear text.